Add & Expand Products & Services
Before Big Data, the ability to spot new trends or invent “the next new thing” required a creative intellect, insight into the human psyche, and a sixth sense for what types of products would attract potential customers and spark ongoing demand. The business entities that endure and prosper in today’s fast-paced world now rely in large part on social media, market research, data science and advanced technology as their crystal ball to help determine what is trending, what consumers are willing to pay for, and how much they are willing to spend.
Market research and data-driven due diligence involving what your competitors are doing are crucial factors that should govern your organization’s decision to add or expand products and services. CBIG Marketing™, CBIG Monetization™ and CBIG Competitive™ provide targeted approaches using advanced analytic tools for proactive companies that have a new idea and aren’t afraid to take a good look in the mirror or step outside and get a true sense of which way the wind is blowing from a marketing perspective. In collaboration with our market research partners, CBIG’s leading marketing analysts have vast experience in rolling out new products and services and can help your organization do the same. Our management consultants, analysts, and data engineers/architects can help yo perform:
- Product/service market research analytics;
- Data monetization scenario analysis;
- Predictive and forecasting analytics;
- Social Media and Segmentation analysis;
- Target marketing and demographic analytics;
- Benchmarking to measure marketing campaign and product roll-out effectiveness.