Are you looking to gain insights from social media, machine logs, sensors, and other Big Data sources? … And review analytics from this streaming information in real-time dashboards? Our award-winning Big Data consulting team can help with our CBIG Social™ and CBIG Sensor™ analytics services:

CBIG Social™ is our Social Media Analytics consulting service that helps our clients better understand their customers, brand, and competition by integrating data, process, and technologies.
Today, we live in a brave new world of the connected consumer. Touch-points and channels of communication for a consumer transcend the traditional call center model involving human interaction. Multiple factors driving this trend include social media, smart phones, peer networks, forums, reviews, and more. In this vast ocean of data, there are nuggets of gold that your enterprise marketing, research, sales, and competitive intelligence teams can tap into and use to your benefit. Analytics from Social Media integration will help you:

  • Understand your brand
  • Understand your reputation
  • Understand the customer, listen and learn from their interactions, follow your customers from an online perspective, and understand your influencers and their clout
  • Understand your product or service perception in the marketplace
  • Understand competitive intelligence
  • Social Media integration will also help you DRIVE all of those same things, given the correct strategy.

Within the CBIG Framework™, we help your enterprise integrate Social Media Analytics with an effective roadmap to achieve success. The strategy portions of our CBIG Framework™ will enable you to build a business case toward integrating Social Media, determining the channels to leverage, then identifying and integrating the most effective business value drivers. Recent advances in technology such as Hadoop, NoSQL, and Data Virtualization have created a strong technology platform to tackle these vast amounts of disparate data. The issue is more of complexities and vagaries of data as opposed to the technology to assimilate and analyze it. CBIG provides the clarity on how to work with this aggregate search data to build a viable solution, and then leverage that solution to your advantage.

Our framework will integrate the platform with the data foundation, bringing together and incorporating the following business processes into your operations – not just analyzing them:

  • Collaboration – Search, Knowledge, Reputation within a secure collaborative environment
  • Community – Helping organizations build their reputation within online communities
  • Content – Empower people to create, gather, analyze, and share content
  • Responsiveness – Instant, real-time response to unexpected events. Organizations can respond immediately to unexpected events, for example, if something blows up on the internet about their business or brand.


In nearly every industry today, sensors are being created to monitor and report on specific events. Everywhere one looks, these sensors, used in countless devices, are also generating massive volumes of data. The result is an Internet of Things (IoT) phenomenon that presents a unique opportunity for enterprises.

CBIG is among the first of the BI consulting firms to capture sensor data and assimilate it into our client enterprises’ larger Big Data strategy. Our CBIG Sensor™ consulting and development work has taken advantage of a multitude of sensor types, including utility smart meters, healthcare biosensors such as EKGs, HVAC monitors, traffic readings, insurance company automobile sensors, and smart appliances for the home.

In the current technology landscape, CBIG helps businesses think creatively to realize the potential of this sensor data, turn it into usable information, and gain a huge competitive advantage toward driving efficiency and innovation far into the future. Sensor data can be used for both internal efforts between business units and for external-facing applications to customers and vendors. Integrating sensor data into a larger big data picture, CBIG’s Big Data Analytics consultants help enterprises develop tools to quickly discover faulty equipment, fraud, and operational inefficiencies, as well as create predictive modeling and forecasting. With deeper data mining, one can even unearth trends and outliers, finding untapped markets that can drive new business models. Combining sensor data with other complementary sensors or operational data provides value that is well beyond the sum of its parts.

With the enormous value that can be achieved, it’s difficult to justify not starting a program to perform sensor data analytics. There’s a very good chance that the competition has already started.

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