CBIG Competitive™ intelligence is part of CBIG’s advanced, precision marketing initiative, tapping into our marketing analysts’ years of data science expertise and hard-won wisdom acquired from extensive work on the client side of the equation. What makes successful businesses tick? In many instances, it’s not clear why some businesses take off and other businesses with similar goods or services struggle. With our CBIG Competitive™ intelligence service, enterprises now have the mathematical means to find out why, and determine how they can stay in the game and shape a more profitable destiny.
CBIG Competitive™ — A Smarter Approach to Competitive Intelligence
CBIG Competitive™ intelligence builds on our CBIG Marketing™ analytics service, augmenting previously established research/analytic capabilities to more accurately measure and compare our customers’ competition in terms of product offerings, pricing models, organizational structure, and even business practices.
CBIG Competitive™ intelligence processes bring enterprises best-in class analytic tools that allow them to gain a more in-depth, clear-cut understanding of their position in the marketplace is it relates to their competition. From a “how do our products/brands measure up against our competition?” perspective, CBIG Competitive™ intelligence tools include but are not limited to the following:
- Research Analytics to evaluate competitor products, next-generation rollouts, product specifications, service offerings;
- Comparative Sales Analytics that target and benchmark pricing structures, product introductions, promotional activities, and sales structures.
- Benchmark tools to measure manufacturing/cost structures, distribution channels, and supply chain business processes.
From a “how do our organization’s internal management and business processes compare with our competitors?” viewpoint, our CBIG Competitive™ intelligence consultants leverage analytics tools to discover similarities, as well as differences, in the organizational aspect of business competition. This can can entail competing firms’ investments, organizational changes, corporate strategy, acquisitions, and key executives. CBIG Competitive™ intelligence helps enterprises get inside the head of their competition, so to speak, with sophisticated BI and Data Science techniques that are capable of anticipating competitors’ future activities.
Just Getting Started?
If you’re just getting started down the competitive intelligence path we offer interactive workshops and roadmap planning sessions using our proven CBIG Discovery™ approach.