What if your business had the inside track on not just your customers’ but also potential customers’ likes, dislikes, and expectations in terms of the specific products or services your business wants to promote? Using next-generation data science makes this crystal ball scenario possible with our CBIG Voice™ service that allows you to understand your voice-of-customer.
CBIG Voice™ is a proven methodology that takes an in-depth look at your products or services through a consumer’s perspective, focusing on pertinent market research data and your enterprise’s internal customer data assets to determine what drives your consumers’ buying decisions. If your business is currently in new product development, CBIG Voice™ serves as an invaluable resource in providing the input your business needs to create new, more marketable commodities.
The more information your business can include, the clearer the picture you’ll get. Your business can also include external data ranging from census, geographic and social media data to focus group results and competitive data. Our CBIG Voice™ solution studies the market research and all other applicable data necessary to establish a concrete understanding regarding your customers’ preferences. Next, CBIG Voice™ tools prioritize and organize these inclinations to help your business more accurately evaluate how existing or proposed products or services meet, or in some cases, don’t meet these priorities.
Armed with this knowledge, your organization can develop strategies and implement product solutions to best meet these expectations and improve your market share:
- New Consumer Product Research;
- Focused Market Research and Structured In-depth Interviews;
- Consumer Responses to Non-traditional Entrants into your Market;
- Clear Analysis of Customer Voice for your Key & New Competitor’s Offerings;
- Baseline for Custom, Comparative Analysis to Inform your Initiatives, Pilots, Strategies & Tactics.